WORK SUMMARY
CURRENT EXPERIENCE
Customer Engagement, Employment Liaison Associate
Company: Contact Point 360
Genre: Customer Engagement Associate, Employment Liason
Years Active Experience: Oct 2021- Sept 2023
Official Websites: https://ContactPoint360.com/
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Achieved customer satisfaction of 80%, including customer escalations.
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Reduction of average incident call duration by 20%
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Proficiently assisted and guided customers in resolving issues with a diverse range
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complaints and concerns with successful outcomes.
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Effectively handling customer escalations with great interpersonal communication skills
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Improving marketing and sales by directing potential customers to appropriate
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Wrote website and blog content and edited proposals for messaging, strategy, and persuasiveness.
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Used CRM system to track customer interactions throughout the buyer's journey.
Company: Alibaba Group UC Web
Genre: Video Operations and Marketing
Years Active Experience: May 2017 - Sept 2017
Official Websites: https://www.Alibaba.com/
Operations Analyst
Optimize highly engaging and viral content and evaluate the results of online influencer's community. Find leading YouTube Channels and their seeds belonging to different categories for high quality database of popular video content.
- Operating New Media / bloggers platform after understanding the industry and competitor’s products, monitoring industry players.
- Optimize content on the basis of operation strategy, content operation direction and rhythm in accordance with data analytics and product strategy.
- Having excellent understanding of quality content, digging Influencers and content viral point, responsible for content quality and content output.
- Assessment of content output from partner videos, get involved in the content topic selection and article written invitation.
- Responsible for Influencer marketing online community operation, able to independently operate Facebook /Twitter and other social platform, plan and execute highly engaging and viral content campaign.
- Find leading Channels and seeds in different category to get high quality database of popular video content for users in Indian subcontinent and store the database of Video Content Community.
PAST EXPERIENCE
Company: Fab Furnish
Genre: E-Commerce and Marketing
Years Active Experience: Feb 2017 - Apr 2017
Official Websites: https://www.Hometown.in/
Senior Content Executive
Responsible for developing Website structure of a Future Group subsidiary company so as to get a new look and to enhance the functionality. Restructured category hierarchy, Attribute Set, Filter Set and Product Listing of the website.
PAST EXPERIENCE
Company: Royzez/ Get My Rugs
Genre: E-Commerce and Marketing
Years Active Experience: Oct 2016 - Feb 2017
Official Websites: https://www.royzez.com/
Content Writer
- Suggesting Marketing Strategy
- Content for Social Media Promotion
- Web Content
- Guest Post
- Marketing Power Point Presentation
- Product Description
- Blog, Article, Press Releases, Blurb
PAST EXPERIENCE
Company: Rangam Infotech Pvt. Ltd | WebTeam Corporation | Rangam Consultant
Genre: Content Development and Marketing
Years Active Experience: June 2015 - Sept 2016
Email: hr.jobs@rangaminfotech.com
Official Websites: http://www.RangamInfotech.com/
Content Writer
Website Content
- Developed SEO friendly website content for a New Jersey- based jewelry designing brand. Suggesting products names and description for more than 78 products.
- Developed content for ColorsKit website that offers platform for gaming and learning applications along with teaching assistance for special needs children. It provides apps for assessment, intervention, communication and skills development.
- Content development for email marketing campaigns.
- Blog writing and publishing on various social media account like Facebook, Pinterest, Twitter, LinkedIn, BlogSpot, Tumbler etc.
- Ghost blogging on different topics catering to leadership, business development, staff empowerment, personal development, power of technology and its use for connecting veteran and expatriates, linking entrepreneurs, helping children in their career growth and increasing their attention span, farming, women entrepreneurship and jewelry designing etc.
- Infographic and video marketing.
Organizational Contribution and Business Development
- Conducted 4 day workshop on 'Basics of Communication Skills' from May 5th-10th at organization.
- Contributed for competitive study for company's internal product based on Application Tracking System.
- Contributed for content development for Company's ISO document.
- Contributed for developing content for approaching Kickstarter for funding.
- Identified potential customers for business ties.
- Writing Press Release and approaching media professionals for publishing
- Drafting content for promotional means via newsletters and catalogs
- Identifying different marketing campaign strategies at local level.
Summary:
Content development
Copy writing
Blogging
Online promotional strategies
Social Media Marketing
Inbound marketing tactics
Advertising product through Newspaper insert and Catalogs
Blogs and App Content
- Writing Meta data, Meta title and Meta description, apps package and bundle app names, activity names and content.
Marketing
- Video Marketing including content, suggesting camera angles and developing story board.
- Developing marketing plans for business development.
- Developed strategies for online marketing.
- Assessing trending topics through Google Alerts and Twitter.
- Contributed in developing content for award application.
- Developed post messages for events and festivals to be posted in client's profile on social media.
FREELANCE EXPERIENCE
Company: Techgrains Technologies
Genre: Online Promotion and Marketing
Years Active Experience: Sept 2015 - Feb 2016
Email: vishal@techgrains.com
Facebook :
Official Name/ Website: GobyMobile (Not Existing anymore)
Content Writer- Blogs and Press Releases
Developing content for a new food ordering app just like (zomato), which was launched in Vadodara.
PAST EXPERIENCE
Company: Vcan Tech. Pvt. Ltd.
Genre: Advertisement and Marketing
Years Active Experience: Sept 2014 - May 2015
Email: hr@vcantech.com,
Facebook : https://web.facebook.com/Vcantech?_rdr
Official Websites:
Web Content Developer and Client Service Executive
Website content, sitemap and wireframe
- Developed website content along with sitemap and wireframe for various national and international clients.
- Among the two members selected for INOX CVA-ITER (International Thermonuclear Experimental Reactor) power point presentation project from the company.
Marketing of Products and Services through diffrent mediums and platforms
- Drafted Social Media post content for various events and Indian festivals for clients as well as for company page.
- Online and Print flyer content development.
INTERNSHIP
Paid Intern
Company: Bestow Advertising
Genre: Internship
Years Active Experience: Mar 2014 - May 2014
Official Websites: http://www.Bestow.in/
Actualization of a Mobile Food Van- Especia Fun, Food, Fiesta from Scratch to Finish
- Logo suggestion
- Tagline suggestion
- On-ground Research
- Online Research
- Competitive study/analysis
- Power point presentations
- Client Coordination
- Content Development
- Marketing plans
INTERNSHIP
Company: ONGC
Genre: Internship
Years Active Experience: Mar 2012 - Apr 2012
Email: https://mail.ongc.co.in/
Official Websites: www.ONGCIndia.com
Intern
Empirical study
Study on Corporate Social Responsibility and Public Relations was carried out during Internship as a student of Faculty of Journalism and Communication [Maharaja Sayajirao University of Baroda]
Published Research Dissertation on 'The Role of Public Relation in Shaping Corporate Social Responsibility: A Study of ONGC Vadodara, Western Region' on the basis of the study.