Why Hire Me?
Marketing Portfolio
1. Social Media Marketing Campaign- Group Project
In a group project at George Brown College, I led the social media marketing efforts for a mock startup. My role included creating a comprehensive social media strategy, designing content calendars, and running paid ad campaigns on Instagram and Facebook. The main goal was to increase brand awareness and engagement.
Results: Our campaign resulted in a 40% increase in followers within the first month and boosted engagement rates by 50%. This project demonstrated my skills in social media management, content creation, and data analysis.
• Project Title: Instagram Marketing Campaign for Nike Canada
• Description: Developed and managed a targeted Instagram campaign for Nike Canada, focusing on increasing engagement among young audiences. The campaign led to a 35% boost in engagement rate and over 15,000 impressions within three weeks.
• Results: Achieved 35% increase in engagement and added 2,000 new followers in three weeks.
2. Market Research Project – Consumer Behavior Analysis
In a market research project, I was responsible for conducting a comprehensive analysis of consumer behavior for a local retail brand. Using tools like Google Analytics, I gathered data on customer demographics, preferences, and purchasing patterns. I created a detailed report that was presented to the class, outlining key insights that could improve the brand’s marketing strategy.
Results: My analysis helped identify three key areas for improving customer retention, which was highly praised by the instructor. This project highlighted my skills in data analysis, communication, and strategic thinking.
• Project Title: Customer Segmentation Analysis for Starbucks Canada
• Description: Conducted a segmentation analysis for Starbucks Canada to identify high-potential customer groups, resulting in a more targeted marketing approach and a 20% increase in customer retention.
• Results: "Improved customer retention by 20% through tailored promotions for each customer segment.
3. SEO and Website Optimization Project
In another academic project, I worked with a team to improve the SEO and website performance of a mock company’s site. My role was to conduct an SEO audit, identify keywords, and implement on-page optimizations to increase organic traffic. We also tracked website analytics to measure the effectiveness of our changes.
Results: Within the project’s timeframe, we achieved a 25% increase in organic search traffic. This experience demonstrated my expertise in digital marketing, SEO, and website optimization.
• Project Title: Social Media Growth for Tesla Motors Canada
• Description: Managed Tesla Canada's social media accounts, focusing on content that showcased innovation and brand values, leading to increased engagement and reach.
•Achieved an engagement rate of 25% on key posts featuring new model launches.
4. Branding and Content Creation for a Local Business
As part of a freelance project, I collaborated with a local business to enhance their brand image through content creation. I developed a cohesive branding strategy, created visual content, and redesigned their social media presence to align with the new brand identity.
Results: The business reported a 35% increase in customer engagement and brand recognition after the rebranding. This experience allowed me to showcase my skills in branding, creative problem-solving, and visual content creation.