About
I am originally from Dehradun, India, and currently residing in Canada after having lived in the United States of America (USA). Currently, I am pursuing a Post Graduate Certificate Course in Marketing Management (Digital Media) at George Brown College. Prior to this, I worked as an Operations Analyst at Alibaba Group UC Web in Gurugram, India. My schooling was completed at Kendriya Vidyalaya Air Force School [CBSE] in Vadodara, Gujarat, where I spent my entire life before relocating to the USA.
During my Masters in Journalism and Communication, I had the opportunity to delve into various aspects of the field, including Print Journalism, Photo Journalism, Political Science, Photography, Radio Journalism, Research Methodology, Branding and Advertising, Public Relations, Psychology, New Media, Video Making, and Sociology. My professional experience spans across Advertising, Marketing, Retail, and Public Relations. I have also earned certificate courses in Technical Writing from the University of Louisiana, Monroe, and in Business Persuasion Communication for Effectiveness from Stanford University.
Contributing to the longevity and reputation of brands brings me immense satisfaction, utilizing my skills in writing, advertising, and marketing. It presents both challenges and opportunities for me to employ tact and creativity. Additionally, I hold a bachelor's degree in Food and Nutrition (Dietetics) from Maharaja Sayajirao University, India.
SHORT BRIEF
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With over 4 years of experience in content writing and digital media marketing, and an additional 2 years dedicated to providing exceptional customer service and problem-solving skills, I have developed a strong foundation in these areas.
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I have cultivated customer-centric relationships spanning across 2 countries, coupled with a deep understanding of target demographics, measurability, and active customer profiles. Proficient in M.S. Office, Canva, Wix, Xtensio, CRM Software, and Stukent Software, I am adept at leveraging various tools to achieve marketing objectives.
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As part of a team effort, I contributed to fundraising initiatives for the 'ShareDil' CSR event aimed at supporting underprivileged children. Through strategic planning and implementation, I have successfully generated a 60% increase in profits by analyzing data and user personas and setting SMART goals.
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My ability to conduct comprehensive market research, and surveys, and assess sales leads has consistently led to high customer satisfaction levels. Additionally, I possess proficiency in paid media analytics, including click-through rates, conversions, and revenue generation, as well as website creation on platforms such as Wix and Xtensio.
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I have demonstrated my leadership abilities by monitoring placements, overseeing training plan development, and ensuring successful employment outcomes for program participants. Furthermore, I excel in identifying target audiences and creating digital campaigns through social media management on platforms such as Facebook, Twitter, and Instagram, as well as running search campaigns on Google.
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In addition to my professional achievements, I run an online business for an Indian footwear brand, showcasing my entrepreneurial skills. I have also contributed to community service initiatives, including teaching at a remote primary school for 7 consecutive weeks under a CSR project.
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With strong agenda planning, organizational, and interpersonal skills, I am capable of hosting virtual webinars and open houses using platforms like Eventbrite and Zoom conferences. I am committed to providing culturally sensitive employment services, offering intake and assessment, one-to-one and group employment counseling, individual resource center support, counseling, and referrals as needed.